BRIEF

Be bold, maverick, disruptive, and revolutionary, this is about a movement of like-minded creators building a future vision of the web. The environment should mirror the unfinished continuous development of web 3, which is always evolving, in order to bring about the best yet.

PROCESS
Take an old disused industrial budding and throw new life into it the venue should symbolise the old web2 and the structure and experience within should depict the transformation into web3, 



RESULT

Create an event like nothing seen or experienced before, something to attract and adage our global audience of builders. its should feel like stepping into a matrix of technology, growing and evolving, programming and building, to make our guest feel they are integral important part of web3

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively
PHOTOGRAPHY: Lee Rooney
VISUALISATION: Ade Cruft