Lee Rooney Creative Director

I’m a multi-talented, multi disciplined, media neutral, creative problem solver. A rule
breaker, a risk taker, a game changer,
an explorer, a dreamer, a wonderer,
an inventor, a visionary, a rogue thinker
that strives for the unexpected.

I deliver creative solutions that engage audiences both online and offline.

Welcome, I'm Lee Rooney a freelance creative director with some 25 years under my belt. During this time I have had the pleasure of working for some of the capitals best agencies aswell as having had the chance of running my own. Please feel free to take a look around at my past projects. If you have any freelance requirements, or a brief that you wish to discuss and you think I’m the freelance talent that you’re looking for, then I’d love the opportunity to work with you.

I’ve brainstormed and brain-dumped, created and crafted, presented and persuaded, directed and delivered for some of the most imaginative, forward thinking and creative clients and agencies around. I’ve worked below the line, through the line, above the line and occasionally stepped across the line. Worked across all media platforms from PR to print, digital to experiential, viral to VR and everything in between.

I’ve sent a man skywards on a chair tied to thousands of balloons, entertained call centre staff with
a leaf blower, made a stunt man leap from one moving bus to another, stood shoulder to shoulder with real life superheroes, asked triathletes to show me their raceface, mixed cocktails with the Worlds Best Bartender, marketed smartphones to the habitants of African shanty towns, launched the first touch smartphone months ahead of the iPhone and stopped traffic in a major shopping centre.

I thrive on creativity, learning and adapting to new media platforms and creative executions. I’m
a planner a natural organiser, I make it my point to understand what’s required, approaching the problem head on, and developing campaigns that work holistically, while staying within budget.

I am driven, motivate and inspired, I have the ability to work hand in hand with creative / account / clients on all levels and make sure everything runs smoothly on the most demanding projects,
even through the toughest of times.

I’m as hands on as I need to be, I’m as good on the tools as I am off, I’m proficient with all internal and external team’s members from photographers and progammers to copywriters and illustrators.

STRENGTHS
Concepting & ideation, Creative Direction, Creative Strategy, Art Direction, Deck Strategy & Construction, Art Buying, Design Creative Management, Creative Department Process, Styling Presenting, Creative Consulting, New Business Pitches

BRAND EXPERIENCE
DRINK
Guinness, Smirnoff, Jose Cuervo Tequila. Tanquarey, Carlsberg, Sol, Tiger, Bombardier, Talsker, Johnnie Walker, Bass, Punch Taverns, Kirin Ichiban, Heineken, Southern Comfort, Bushmills

TECHNOLOGY
Nokia, HTC, Huawei, Sony Ericsson, Alcatel, Samsung, Panasonic, Plantronics, Philips, GSMA, Orange, EE, Carphonewarehouse, Vodafone, Phones 4U, Talk Talk, Columbia Tristar, BT

FMCG
Pepsi, Ribena, Tropicana, Copella, Kingsmill, Cadburys, Nestle, Lavazza, Robinsons, Powerade, Anchor, Walkers, Benson & Hedges, SC Johnson, Homepride, Mattessons, Hamlet

SPORT
Adidas, Hi-Tec, IMG, Sky, IMG, RFU, The FA

OTHER
BBC, Tesco, Piaggio, Gilera, TSB, Safeway, McDonalds, UPS, EDF, Disney, PPP Healthcare, Magnum

AGENCY EXPERIENCE
Haygarth, Iris, Positive Thinking, Triangle, Space, Billington Cartmell, Fuel, Balance, Because Experiential, Tea & Cake PR, W Communications, Exposure, TMSW, SMP, Bullet Marketing, TRO, Sense, Brandfluent, The BIg Kick, Carbon, Osmosis, Twelve Agency, Yolk, The Minimart, ID Experiential, El Carousel, MRM // McCann.

TESTIMONIALS
"Lee is a naturally conceptual Creative. His ideas generation is prolific and he’s able to distill big ideas into workable treatments that can be presented to Clients and used as a basis for storyboarding and production planning. He gets the job done in the allotted time and is a pleasure to be around. Highly recommend”.
Angela Battrick, Production Manager, El Carousel

"Lee Rooney makes the creative process very ‘creative.’  Ideas come naturally, strategically and in volume, ensuring any creative development process has plenty of ‘seeds’ to consider when trying to crack the big idea. Nothing is too much trouble, with his speed and efficiency genuinely impressive. A real pleasure to work with".
Andrew Orr, Client Services Director, TRO Group.

"In addition to always a being a pleasure to be with, Lee provides a variety of interesting view points on every topic I have thrown his way. His thoughtful approach each opportunity helps everyone involved expand their minds and considered what might be possible".
John Grabowski, Commercial Manager, IMG Media

“Thank you and both your awesome teams for an amazing day. We were delighted with the way the civilians and military blended together and we have very much appreciated your expertise, input and esprit during the day. I have not seen a group together with such aim, focus and serious sense of humour. We can’t wait for the next project to work with you"
Chantal Kujiper, Global Marketing Manager, Magnum

“Let Us Create rose to the occasion once again and delivered a fantastic adventurous viral, the results of which have surpassed our expectations to date with over 1.5 million hits worldwide and still growing. I always have confidence in the quality of work Let Us Create produce. They take on the challenge, drive towards excellence and meet the deadline whatever it takes. Let Us Create are the resource I can count on to deliver”
Amy Lou, Head of Brand and Marketing Communications, HTC

“Launching an unknown mobile device brand in the UK, Huawei had to be big, bold and creative to stand out from the crowd. That is exactly what Let us Create brought to Huawei
a series of brand communications delivering the unexpected. From our Huawei Ascend P1 'Blown Away Test Pilots Wanted ’4G product launch with EE, we created a unique style of our own. Engaging, fun, and eye catching campaigns followed for devices including G510 ‘Outstanding Features’ (adopted throughout Europe), and the incredible P2 ‘Feel a little bit Superhuman’ campaign (executed globally). As well as being able to delight a client creatively, Let us Create deliver beautifully in everything they do.”
Jill Cooper, Marketing Director, Huawei UK & Ireland

"Thinks big. Is big. Is as fun and interesting as his beard is manly and bushy. Quick as you need if not quicker. As happy and skilful on the tools as off them".
Tim Jones Head of Creative Communication at RPM Ltd

"Lee is one of those rare Creative Director's who actually realises his work is tasked with making money for the clients and he delivers exceptional quality every time. He has a brilliant team ethos
& engages with the Client Services Team & clients alike & I have no hesitation in recommending
his work".
Dominic Tarrant Founder & CEO Lottit

"When Lee and I have worked together we’ve invariably had little time to get a lot of work done,
fast. Yet he has the ability to deliver something that looks as if it were crafted over time. Give him
a problem and he’ll solve it, without a lot of fuss and always with good humour".
Kay Jones Freelance Senior Writer

INTERESTS
INTERIOR DESIGN
I have had the privilege of flexing my interior design muscle on a personal project that I completed
9 years ago. After years of planning I managed to turn an old cattle barn into a contemporary modern 4 bed family home.

GOLF
As a teenager I spent most of my day dreaming of joining the likes of Seve, Watson, Faldo and Nicklaus on tour, but when givien the chance to turn professional I opted for a career in marketing and advertising. Plans are now set to work towards joining the seniors tour at the age of 50

PHOTOGRAPHY
I have a passion for photography, self taught and armed with many different cameras I love the opportunity to capture those magical moments in a unique and creative way. You can find me
each weekend documenting my sons raise to fame on the pitch with his U9s football team.
Please visit my dedicated photography website www.leerooneyphotography.com

FRANCE
For the past 9 years I have had the pleasure of spending 3 months of the year in France this has given me the chance to enjoy the peacefulness and beauty of the French countryside. Dreams
of one day setting up our an eco retreat for creatives to visit and recharge their batteries.multW