BRIEF

PaddyPower brief was to turn the Ally Pally World Darts Championship green, make it Paddy’s Palace and lave no one questioning who was brining this years championships to life.

PROCESS
Create Paddy’s own darts playground, keep fans entertained from the minute they stepped off the train to when they woke the morning after. This was going to be like nothing the Ally Pally had delivered before.

RESULT

A fan zone fit to entertain everyone of the thousands of darts fas that stepped inside, a true PaddyPower brand experience that captivated and inspired every fan to take part and share their experience.

BRIEF

Create a compelling and consistent narrative across all WEF touch points that is relevant and understandable to all attendees



PROCESS

Understanding that the WEF audile differs from the Polkadots community. The messaging needs to reflect this by being engaging surprising humans, and accessible

RESULT

Create hotspots visually impact fully as well as giving us creative licence to create warm, comforting and inviting areas to deliver key messaging for web3 and Polkadot

AGENCY: Lively

IDEATION: Lee Rooney

PRESENTATION: Lee Rooney

VISUALISATION: Ade Cruft

DELIVERABLES
UEFA Champions League Pepsi Fan Zone

BRIEF
Create a fan space within the fan square in which Pepsi can
A. Sample product
B. Entertain both football and non football supporters
C. Give all visitors a unique memorable football experience that they will record and share on social media

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney

BRIEF

Following the success of Lidl Noir year one it as time to up the anty and deliver the unexpected while highlighting just how great Lidl range of alcoholic products are compared to more expensive alternatives.

SOLUTION
Invite guest to decompress from the outside world, heightened their senses, within our sensory tunnel, before sampling the delightful taste notes of Lidl’s wine, champagne and irish cream in complete darkness.


RESULT

Hundreds of surprised guest that discovered just how well Lidls products stand up to the more expenses alternatives. Guest were able to make direct purchase from the activity so that they could continue the enjoyment at home with friends and family.

BRIEF
Create a single assets that can be edited into multiple segments to showcase Ericsson’s new brand fabric, whilst integrating the fabric into the real world to engage and inspire different customers through a diverse range of events, and content.

PROCESS
Taking the lead from the brand guidelines creates an asset that helps to tell the story of Ericsson's vast network that wraps itself around global and that everything that happens in our every day has a ripple effect with Ericsson's fabric.


RESULT
A stunning piece that highlights how Ericsson global fabric is intrinsic to the world we live in.

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively

DELIVERABLES
EMEA ATL & BTL Launch Campaign

BRIEF
Huawei P2 promised to be the fastest smartphone in the marketplace thus making its customers 'Feel a little bit superhuman"our approach brought this promise to life in an engaging and interesting campaign.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHER: Amit & Naroop

BRIEF

Be bold, maverick, disruptive, and revolutionary, this is about a movement of like-minded creators building a future vision of the web. The environment should mirror the unfinished continuous development of web 3, which is always evolving, in order to bring about the best yet.

PROCESS
Take an old disused industrial budding and throw new life into it the venue should symbolise the old web2 and the structure and experience within should depict the transformation into web3, 



RESULT

Create an event like nothing seen or experienced before, something to attract and adage our global audience of builders. its should feel like stepping into a matrix of technology, growing and evolving, programming and building, to make our guest feel they are integral important part of web3

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively
PHOTOGRAPHY: Lee Rooney
VISUALISATION: Ade Cruft

DELIVERABLES
UEFA Champions League Lays Fan Zone

BRIEF
Create a fan space within the fan square in which Lays can
A. Sample product
B. Entertain both football and non football supporters
C. Give all visitors a unique memorable football experience that they will record and share on social media

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney

BRIEF

PaddyPower have a history of creating mischief at every event they sponsor, so what mischief could we bring to the 2023 World Darts Championship at The Ally Pally

PROCESS
What mischievous Paddy stunt, activation or entertainment would attract the maximum attention from the thousands of daily darts loving fans and more importantly gain eyeballs across social media.


RESULT

A dedicated Paddy Power fan zone that would keep darts loving fans entertained throughout the entire 2023 World Darts Championship.

DELIVERABLES
2018 World Cup Adidias Ball Launch Event for Global Bloggers

BRIEF
Create a launch event that would engage and entertain 20 of the worlds top football bloggers for 3 days on the run up to the biggest event in the football calendar, revealling the new adidas 2018 World Cup Ball to a global audience with a top footballer Messi.

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
FILM: Let Us Create

Huawei Ascend P1- EMEA ATL Campaign
In September 2012, LUC won the opportunity to launch Huawei’s fastest 4G handset – the P1 LTE. In conjunction with the launch of EE’s 4G network, we delivered a truly integrated and innovative campaign that literally ‘blew people away’ by dramatising the speed and effects of 4G. Soon after, LUC were appointed Huawei’s dedicated UK and WEU agency, picking up further launch briefs along the way and creating additional campaigns that cut through in a saturated marketplace.

DELIVERABLES:
Global Shooper Toolkit

BRIEF
Create a World Class shopper experience that can be executed across multiple sites from high end World Duty Free right down to Cash and Carry outlets.

AGENCY: RPM
IDEATION: Lee Rooney
VISUALISATION: RPM

DELIVERABLES
ITU Sponsorship, Consumer & Staff Promotion, Racecourse branding, 60 Second Sprint Challenge, Race Face Competition, Activity Video, Twitter & Instagram accounts

BRIEF
Huawei sponsorship of the ITU Triathlon World Final in London gave them a great platform to expose themselves to a global market via televised footage.

We had two challenges.
1.  We needed to take advantage of the televised footage and make sure we got something into the hands of the fans lining the streets to increase branding that would reach TV screens worldwide.
Answer: Branded megaphones instructing the audience to shout their support for the athletes by crying out WAH-WAY (the correct pronounciation of Huawei)
2. Create an engaging and entertaining experience that would challenge triathletes and fans visiting the event.
Answer: We invited everyone to take a 60 second sprint challenge and then share their Race Face for a chance to win. This created content that was shared across all social media platforms.


AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
VIDEOGRAPHY: Agile Films

DELIVERABLES
EE Store & Call Centre Staff Awareness Campaign

BRIEF
Huawei first product launch into the UK needed all the support it could get especially from call centre and store staff that had the power to convert sales. It was important for us to make a impact when we arrived and deliver a memorable experience that would embed the Huawei brand into their memory well after we had left. Our ATL campaign advertised for 4G Test Pilots so we delivered the same expereince to every call centre and EE store across the UK with great success.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHY: Emma Wood

DELIVERABLES
HQ Staff Launch Event

BRIEF
Huawei wanted to host a the P6 launch event for staff at the Slough HQ so that they could inspire and excite the entire office. As the ATL featured a fencer we decided to surpise staff with their very own fencing demonstration.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney