BRIEF

PaddyPower have a history of creating mischief at every event they sponsor, so what mischief could we bring to the 2023 World Darts Championship at The Ally Pally

PROCESS
What mischievous Paddy stunt, activation or entertainment would attract the maximum attention from the thousands of daily darts loving fans and more importantly gain eyeballs across social media.


RESULT

A dedicated Paddy Power fan zone that would keep darts loving fans entertained throughout the entire 2023 World Darts Championship.