DELIVERABLES
A series of video edits, 16:9, 16:9 portrait and 13.5 x1.5 metre extreme aired across MWC 2018 GSMA's main exhibition stand and GSMA social media channels . Plus a gallery of 20 images to support the video content.

BRIEF
Produce a video and supporting media to help raise awareness of GSMA Future Network ‘Rich Communication Service’ programme to be shared with all GSMA members and throughout MWC2018 in Barcelona. RCS is a communication protocol between mobile-telephone carriers, aiming at replacing SMS messages with a text-message system that provides a richer form of communication with in-call multimedia.

APPROACH
Our plan was to deliver something different, something that would stand out, and something that would stretch the client’s budget and enable them achieve more. We wanted to feature the core target market in our content, and so we went off in search of a real band, someone we could use throughout the filming but also as a live act at MWC2018 to stand out from the same old stands and attract attention to the stand. After months of searching, a 2 day shoot around London calmulating ion a live gig we had finally created everything we needed in inspire the industry to discover more. About GSMA Future Networks Rich Communication Service.