DELIVERABLES
ITU Sponsorship, Consumer & Staff Promotion, Racecourse branding, 60 Second Sprint Challenge, Race Face Competition, Activity Video, Twitter & Instagram accounts

BRIEF
Huawei sponsorship of the ITU Triathlon World Final in London gave them a great platform to expose themselves to a global market via televised footage.

We had two challenges.
1.  We needed to take advantage of the televised footage and make sure we got something into the hands of the fans lining the streets to increase branding that would reach TV screens worldwide.
Answer: Branded megaphones instructing the audience to shout their support for the athletes by crying out WAH-WAY (the correct pronounciation of Huawei)
2. Create an engaging and entertaining experience that would challenge triathletes and fans visiting the event.
Answer: We invited everyone to take a 60 second sprint challenge and then share their Race Face for a chance to win. This created content that was shared across all social media platforms.


AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
VIDEOGRAPHY: Agile Films