DELIVERABLES:
EMEA ATL Launch Campaign
ATL, Press, POS, Online Staff Incentive, Consumer Promotion, Viral

BRIEF
HTC were now trying to break through to the youth market and grab some sales from the likes of Apple. While style trying to maintain a HTC look and feel we had to create a campaign that would engage those that still wanted to be different and not follow the Apple crowd.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney