DELIVERABLES:
Viral Campaign, street heroes identity and supporting myspace page

BRIEF
In order to attract and interest a younger audience HTC wanted to create a viral campaign that would creae debate and discussion. With help from Chase Armitage a world renowned free runner and Agile Films we created two smartphone shot virals and gave the client everything they had wished for.

AGENCY: Let Us Create
IDEATION: Lee Rooney & Agile Films
ART DIRECTION: Lee Rooney
VIDEOGRAPHY: Agile Films