BRIEF

Create a fan experience across each of FIFA’s Qatar 8 stadiums which will capture the hearts and minds of every global fan that attends in person

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PROCESS
Apply our findings into why we gather, the science behind air love of live events, the power of collective gatherings and what really happens in this moneys socially and neurologically, collective effervescence

RESULT
Create an experience buzzing with the same energy on the pitch, something new to discover and explore around every corner, which heightens the enjoyment of the tournament.

AGENCY: The Manual
IDEATION: Lee Rooney

PRESENTATION: Lee Rooney