BRIEF
Create a single assets that can be edited into multiple segments to showcase Ericsson’s new brand fabric, whilst integrating the fabric into the real world to engage and inspire different customers through a diverse range of events, and content.

PROCESS
Taking the lead from the brand guidelines creates an asset that helps to tell the story of Ericsson's vast network that wraps itself around global and that everything that happens in our every day has a ripple effect with Ericsson's fabric.


RESULT
A stunning piece that highlights how Ericsson global fabric is intrinsic to the world we live in.

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively