DELIVERABLES
Ideation for PR Stunt / Experience

BRIEF
The brief 
Create a standout stunt to engage and raise awareness of Bang & Olufsen’s headphone and earphone range while making sure we get across Bang & Olufsen’s iconic classic, timeless design, craftsmanship and leading tech.



PROCESS
Deliver the unexpected, which will capture and engage passing traffic's attention to explore and discover more about Bang & Olufsen.

RESULT
Memorable brand awareness capturing Bang & Olufsen’s core brand values

AGENCY: Undercurrent
IDEATION: Lee Rooney
PRESENTATION: Lee Rooney