BRIEF

PaddyPower brief was to turn the Ally Pally World Darts Championship green, make it Paddy’s Palace and lave no one questioning who was brining this years championships to life.

PROCESS
Create Paddy’s own darts playground, keep fans entertained from the minute they stepped off the train to when they woke the morning after. This was going to be like nothing the Ally Pally had delivered before.

RESULT

A fan zone fit to entertain everyone of the thousands of darts fas that stepped inside, a true PaddyPower brand experience that captivated and inspired every fan to take part and share their experience.

BRIEF

PaddyPower have a history of creating mischief at every event they sponsor, so what mischief could we bring to the 2023 World Darts Championship at The Ally Pally

PROCESS
What mischievous Paddy stunt, activation or entertainment would attract the maximum attention from the thousands of daily darts loving fans and more importantly gain eyeballs across social media.


RESULT

A dedicated Paddy Power fan zone that would keep darts loving fans entertained throughout the entire 2023 World Darts Championship.

BRIEF

Following the success of Lidl Noir year one it as time to up the anty and deliver the unexpected while highlighting just how great Lidl range of alcoholic products are compared to more expensive alternatives.

SOLUTION
Invite guest to decompress from the outside world, heightened their senses, within our sensory tunnel, before sampling the delightful taste notes of Lidl’s wine, champagne and irish cream in complete darkness.


RESULT

Hundreds of surprised guest that discovered just how well Lidls products stand up to the more expenses alternatives. Guest were able to make direct purchase from the activity so that they could continue the enjoyment at home with friends and family.

DELIVERABLES:
Viral Campaign.

BRIEF
Huawei needed to get the Hauwei P2 infront of a younger market with a piece of content that would grab their attention. We had already created an ATL campaign invited users to 'Feel and little bit superhuman' so working with Agile Films we came up with an idea that did exactly that.

AGENCY: Let Us Create
IDEATION: Lee Rooney & Agile FIlms
ART DIRECTION: Lee Rooney
VIDEOGRAPHY: Agile Films

BRIEF
Create a single assets that can be edited into multiple segments to showcase Ericsson’s new brand fabric, whilst integrating the fabric into the real world to engage and inspire different customers through a diverse range of events, and content.

PROCESS
Taking the lead from the brand guidelines creates an asset that helps to tell the story of Ericsson's vast network that wraps itself around global and that everything that happens in our every day has a ripple effect with Ericsson's fabric.


RESULT
A stunning piece that highlights how Ericsson global fabric is intrinsic to the world we live in.

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively

DELIVERABLES:
Festival Activiation & Engagement

BRIEF
After a highly successful first year at Isle of Wight festival the brief was to take it up a gear and increase the experience, making sure that BA was on the lips of every festival goer.

Agency: TRO
Client: BA
Ideation: Lee Rooney
Visualisation: Martin Prior

DELIVERABLES
EMEA ATL & BTL Launch Campaign

BRIEF
Huawei P2 promised to be the fastest smartphone in the marketplace thus making its customers 'Feel a little bit superhuman"our approach brought this promise to life in an engaging and interesting campaign.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHER: Amit & Naroop

BRIEF

Be bold, maverick, disruptive, and revolutionary, this is about a movement of like-minded creators building a future vision of the web. The environment should mirror the unfinished continuous development of web 3, which is always evolving, in order to bring about the best yet.

PROCESS
Take an old disused industrial budding and throw new life into it the venue should symbolise the old web2 and the structure and experience within should depict the transformation into web3, 



RESULT

Create an event like nothing seen or experienced before, something to attract and adage our global audience of builders. its should feel like stepping into a matrix of technology, growing and evolving, programming and building, to make our guest feel they are integral important part of web3

AGENCY: Lively
IDEATION/ART DIRECTION: Lee Rooney
VIDEO: Lively
PHOTOGRAPHY: Lee Rooney
VISUALISATION: Ade Cruft

BRIEF

Create a fan experience across each of FIFA’s Qatar 8 stadiums which will capture the hearts and minds of every global fan that attends in person

.

PROCESS
Apply our findings into why we gather, the science behind air love of live events, the power of collective gatherings and what really happens in this moneys socially and neurologically, collective effervescence

RESULT
Create an experience buzzing with the same energy on the pitch, something new to discover and explore around every corner, which heightens the enjoyment of the tournament.

AGENCY: The Manual
IDEATION: Lee Rooney

PRESENTATION: Lee Rooney

DELIVERABLES
UEFA Champions League Lays Fan Zone

BRIEF
Create a fan space within the fan square in which Lays can
A. Sample product
B. Entertain both football and non football supporters
C. Give all visitors a unique memorable football experience that they will record and share on social media

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney

Huawei Ascend P1- EMEA ATL Campaign
In September 2012, LUC won the opportunity to launch Huawei’s fastest 4G handset – the P1 LTE. In conjunction with the launch of EE’s 4G network, we delivered a truly integrated and innovative campaign that literally ‘blew people away’ by dramatising the speed and effects of 4G. Soon after, LUC were appointed Huawei’s dedicated UK and WEU agency, picking up further launch briefs along the way and creating additional campaigns that cut through in a saturated marketplace.

DELIVERABLES
2018 World Cup Adidias Ball Launch Event for Global Bloggers

BRIEF
Create a launch event that would engage and entertain 20 of the worlds top football bloggers for 3 days on the run up to the biggest event in the football calendar, revealling the new adidas 2018 World Cup Ball to a global audience with a top footballer Messi.

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
FILM: Let Us Create

DELIVERABLES
UEFA Champions League Pepsi Fan Zone

BRIEF
Create a fan space within the fan square in which Pepsi can
A. Sample product
B. Entertain both football and non football supporters
C. Give all visitors a unique memorable football experience that they will record and share on social media

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney

BRIEF
Create a showcase for Qatar, a structure that allowed guest to celebrate and experience everything Qatar has to offer

SOLUTION
Teleport guest to Qatar, allow them to discover a small piece of Qatar at Goodwood while engaging and inspiring them to discover more.

RESULT
Currently looking at a grander experience that allows guest to delve deeper and experience more or what Qatar has to offer.

BRIEF

Create a compelling and consistent narrative across all WEF touch points that is relevant and understandable to all attendees



PROCESS

Understanding that the WEF audile differs from the Polkadots community. The messaging needs to reflect this by being engaging surprising humans, and accessible

RESULT

Create hotspots visually impact fully as well as giving us creative licence to create warm, comforting and inviting areas to deliver key messaging for web3 and Polkadot

AGENCY: Lively

IDEATION: Lee Rooney

PRESENTATION: Lee Rooney

VISUALISATION: Ade Cruft

DELIVERABLES
Ideation for PR Stunt / Experience

BRIEF
The brief 
Create a standout stunt to engage and raise awareness of Bang & Olufsen’s headphone and earphone range while making sure we get across Bang & Olufsen’s iconic classic, timeless design, craftsmanship and leading tech.



PROCESS
Deliver the unexpected, which will capture and engage passing traffic's attention to explore and discover more about Bang & Olufsen.

RESULT
Memorable brand awareness capturing Bang & Olufsen’s core brand values

AGENCY: Undercurrent
IDEATION: Lee Rooney
PRESENTATION: Lee Rooney

BRIEF
The task was to design an app that would allow golfers to be rewarded for their love of the game. The challenge was to design an interface that was as simple and glanceable as possible, while adhering to the overall brand language that had been created.

PROCESS
After rapid exploration of initial concepts through sketches and wireframes, I evolved the design elements into a unique visual language using colour, iconography and infographics. I applied this language to key journey screens and created mockups to stress test the design.

RESULT
A full complete set of assets were created from the app screens, app identity and app press ad. The app is now in further development with plans to go live 2019.

BRIEF
Firstly we needed to understand the challenges that golf retailers have when trying to sell end of season stock. Our task was then to design an app that would allow retailers to list all sales stock and get it directly into golfers hands. We required an interface that was as simple and glanceable as possible, at that wouild be as easy as instagram to operate.

PROCESS
After discussing requirements with a number of retailers I rapidly explored some initial concepts, sketches and wireframes. I evolved the design elements into a unique visual language using colour, iconography and infographics. I applied this language to key journey screens.

RESULT
The final product was easy and simple to use and allowed both user A: The retailer to easily list and sell products, and User B: The golfer to easily navigate around the app allowing them to create bespoke searches so that they would receive immediate notification as the products they were looking for were listed.

BRIEF
The task was to design an app that would allow anglers the world over discover and book available swims and catches at the press of a button. The challenge was to design an interface that was as simple and glanceable as possible, while adhering to the overall brand language that had been created.

PROCESS
After rapid exploration of initial concepts through sketches and wireframes, I evolved the design elements into a unique visual language using colour, iconography and infographics. I applied this language to key journey screens and created mockups to stress test the design.

RESULT
A full complete set of assets were created from the app screens, app identity and app press ad. The app is now in further development with plans to go live 2019.

DELIVERABLES
A series of video edits, 16:9, 16:9 portrait and 13.5 x1.5 metre extreme aired across MWC 2018 GSMA's main exhibition stand and GSMA social media channels . Plus a gallery of 20 images to support the video content.

BRIEF
Produce a video and supporting media to help raise awareness of GSMA Future Network ‘Rich Communication Service’ programme to be shared with all GSMA members and throughout MWC2018 in Barcelona. RCS is a communication protocol between mobile-telephone carriers, aiming at replacing SMS messages with a text-message system that provides a richer form of communication with in-call multimedia.

APPROACH
Our plan was to deliver something different, something that would stand out, and something that would stretch the client’s budget and enable them achieve more. We wanted to feature the core target market in our content, and so we went off in search of a real band, someone we could use throughout the filming but also as a live act at MWC2018 to stand out from the same old stands and attract attention to the stand. After months of searching, a 2 day shoot around London calmulating ion a live gig we had finally created everything we needed in inspire the industry to discover more. About GSMA Future Networks Rich Communication Service.

DELIVERABLES
ITU Sponsorship, Consumer & Staff Promotion, Racecourse branding, 60 Second Sprint Challenge, Race Face Competition, Activity Video, Twitter & Instagram accounts

BRIEF
Huawei sponsorship of the ITU Triathlon World Final in London gave them a great platform to expose themselves to a global market via televised footage.

We had two challenges.
1.  We needed to take advantage of the televised footage and make sure we got something into the hands of the fans lining the streets to increase branding that would reach TV screens worldwide.
Answer: Branded megaphones instructing the audience to shout their support for the athletes by crying out WAH-WAY (the correct pronounciation of Huawei)
2. Create an engaging and entertaining experience that would challenge triathletes and fans visiting the event.
Answer: We invited everyone to take a 60 second sprint challenge and then share their Race Face for a chance to win. This created content that was shared across all social media platforms.


AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
VIDEOGRAPHY: Agile Films

DELIVERABLES:
Full Global Identity & Supporting Brand Guidelines

BRIEF
Develop and deliver a brand identity for the TMSW global group of companies that can adapt to each of the different services offered.

AGENCY: TMSW
IDEATION: Lee Rooney
VISUALISATION: Lee Rooney
DELIVERABLES: Brand Identity & Brand Guidelines

DELIVERABLES:
Branding, filming, production and social media management

BRIEF
It's not everyday you get to work with your children so when my 8 year son told me he wanted to be a blogger like Tekkers kid I couldnt say no.
Each weekend you'll find me with my go pro in hand shooting the latest episode for his youtube and instagram account.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
VIDEOGRAPHY: Lee Rooney

DELIVERABLES
Create an identity for GSMA Future Networks Beta Labs.

BRIEF
Beta Labs are forever changing, searching for improvements and striving to create the change we need to make mobile communications better in everyway. Our mission has no limits, or boundaries our work is unlimited and continuous.

APPROACH
Develop a logo that has the ability to change and evolve along with the developments within the industry.

DELIVERABLES:
Brand Proposal

BRIEF
Create a full brand identity and collateral for World Golf Day, a charity set up to raise money from the PGA Golf tour players prize money to help under priviledged children from around the world.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney

DELIVERABLES
Video & Photographic Assets for Global Toolkit.

BRIEF
With access to the British Armed Forces and a disused quarrey on the south coast we were challenged to create both video and photographic content for use by all global Magnum marketing teams to use across multiple media executions

AGENCY: Let Us Create
ART DIRECTION: Lee Rooney
PHOTOGRAPHER: Messrs & Lee Rooney
VIDEOGRAPHY: Messrs

 

DELIVERABLES:
Global communications toolkit

BRIEF
Since day one at Hi-Tec's owner Frank van Wezel has placed a card within every shoe box asking the purchaser to share their own personal footwear stories. With thousands upon thousands of letters we used these unique responses to create the Inspired by Life global campaign and highlight it's heritage and great product range.

We commissioned a collection of globe illustrators to help bring these stories to life, and as we receive further letters from customers the campaign continues to grow and grow.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
ILLUSTRATION: Multiple global illustrators

DELIVERABLES
Anniversary Animation

BRIEF
To celebrate Hi Tec's 40 years of trading we were asked to produce an animation to hero the key dates and products, from the first squash shoe right through to its global range of footwear it offers its loyal customers today.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
ANIMATION: Agile FIlms
 

DELIVERABLES:
Global Communications Toolkit

BRIEF
To create a global toolkit of communication items to help the worlds best bartenders spread the Diageo brand story and share the great taste of its signature spirits

Agency: RPM
Art Direction: Lee Rooney
Photographer: Rob Lawson
Bar Tender: Charles Joly
 

DELIVERABLES:
Global Shooper Toolkit

BRIEF
Create a World Class shopper experience that can be executed across multiple sites from high end World Duty Free right down to Cash and Carry outlets.

AGENCY: RPM
IDEATION: Lee Rooney
VISUALISATION: RPM

DELIVERABLES
Global Toolkit Proposal.

BRIEF
Malibu wanted to create a franchisable event that they could sell the rights to around the globel enabling any bar / club / venue owner to create their very own Malibu event with support from the brand.

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
VISUALISATION: Ade Cruft

DELIVERABLES:
Multi format video edits aired at across MWC TV and GSMA main stand. Gallery of 90 images to support the video content

BRIEF
To produce a bespoke piece of content for GSMA Digital Commerce to be aired at Mobile World Congress in Barcelona. As we had permits to shoot, locations hired and models on set we proposed to the client that for the same budget we would provide a suite of images to support the video, these could then be used for futrue Digital Commerce marketing materials.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
PHOTOGRAPHY: Messrs
VIDEOGRAPHY: Messrs

DELIVERABLES
EE Store & Call Centre Staff Awareness Campaign

BRIEF
Huawei first product launch into the UK needed all the support it could get especially from call centre and store staff that had the power to convert sales. It was important for us to make a impact when we arrived and deliver a memorable experience that would embed the Huawei brand into their memory well after we had left. Our ATL campaign advertised for 4G Test Pilots so we delivered the same expereince to every call centre and EE store across the UK with great success.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHY: Emma Wood

DELIVERABLES
HQ Staff Launch Event

BRIEF
Huawei wanted to host a the P6 launch event for staff at the Slough HQ so that they could inspire and excite the entire office. As the ATL featured a fencer we decided to surpise staff with their very own fencing demonstration.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney

DELIVERABLES
EMEA ATL & BTL Launch Campaign.

BRIEF
Huawei challenged us to create a campaign for the launch of its new W1 Windows smartphone whilst applying our Expect the Unexpected approach.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
PHOTOGRAPHER: Amit & Naroop

DELIVERABLES:
EMEA ATL Launch Campaign
ATL, Press, POS, Online Staff Incentive, Consumer Promotion, Viral

BRIEF
HTC were now trying to break through to the youth market and grab some sales from the likes of Apple. While style trying to maintain a HTC look and feel we had to create a campaign that would engage those that still wanted to be different and not follow the Apple crowd.

AGENCY: Let Us Create
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
DESIGN: Lee Rooney
 

DELIVERABLES:
Viral Campaign, street heroes identity and supporting myspace page

BRIEF
In order to attract and interest a younger audience HTC wanted to create a viral campaign that would creae debate and discussion. With help from Chase Armitage a world renowned free runner and Agile Films we created two smartphone shot virals and gave the client everything they had wished for.

AGENCY: Let Us Create
IDEATION: Lee Rooney & Agile Films
ART DIRECTION: Lee Rooney
VIDEOGRAPHY: Agile Films

DELIVERABLES:
Fully immersive 360* VR Experience

BRIEF
Vauxhall wanted to give visitors to their stand a chance to witness first hand its unique incar technology via a VR experience. The experience needed to convey how the features are used whilst on a family day out.

AGENCY: TRO
IDEATION: Lee Rooney
ART DIRECTION: Lee Rooney
VISUALISATION: Ade Cruft & Martin Prior

DELIVERABLES:
40sec Video

BRIEF
Create a fun, engaging and entertaining piece of content that will help raise awareness of Benefit's Foolproof Brow Powder.

AGENCY: El Carousel
IDEATION: Lee Rooney
 

DELIVERABLES
Consumer Promotional Campaign

Brief
Proactive approach to Sennhesier to share some thoughts on potential opportunities, taking the unique twisted features of the headphones and creating a unique event 'Sennheiser - Twisted Sessions'.

AGENCY: Let Us Create
IDEATION: Lee Rooney
PRESENTATION: Lee Rooney